Abortion clinic marketing is harder than marketing any other outpatient service. Google requires abortion certification before your ads can show on abortion searches, Meta limits targeting and suspends accounts, and anti-abortion pregnancy centers bid on the same keywords. Abortion.io gives licensed clinics a verified profile shown next to the law patients are checking, in eight languages, with inquiries sent straight to your team.
Fill in a few fields and see how your clinic looks to patients, in any of the eight languages.
Your own text stays exactly as you type it. Field labels appear in each of the eight languages.
In the United States, the United Kingdom and Ireland, an advertiser has to be certified before its ads can run on queries about getting an abortion. Certified clinics get an automatic "Provides abortions" label on search ads. The process is doable, but it takes time, and an account flagged during review stops delivering.
Meta's health policy limits ads about abortion services to people 18 and older and asks advertisers for authorization to discuss legality, access and cost. Providers have reported accounts suspended under drug policies and later restored, which is a hard way to run a patient pipeline.
Public reporting by NPR in 2023 showed marketing firms advising anti-abortion pregnancy centers to buy Google keywords tied to abortion terms. Your certified ad can sit next to one that does not provide care, and every click costs you money.
Someone in a state with a ban searches for what is legal at their stage, then for where they can go. A city-level ad campaign rarely catches them at that first step, which is exactly where Abortion.io puts your clinic.
An honest view of where licensed clinics find patients today. Most clinics use several of these at once.
| Channel | What it costs | What it does well | Where it falls short | Best for |
|---|---|---|---|---|
| Google Ads | Pay per click, plus certification time | High intent searches in your area | Certification required, competing pregnancy center ads, rising click prices | Clinics with a marketing budget and staff to manage campaigns |
| Meta and Instagram ads | Pay per impression | Awareness among adults in your region | Age limits, authorization, account suspensions | Brand awareness, not booked appointments |
| Google Business Profile | No fee | Map results and local searches | Little control over how competitors appear next to you | Every clinic, as a baseline |
| NGO directories such as AbortionFinder and INeedAnA | No fee | Trusted by patients and funds in the United States | English first, editorial control sits with the directory | Every US clinic, as a baseline |
| Abortion.io | From $24 a month billed yearly | Patients checking the law, out-of-state and international visitors, eight languages, inquiries to your team | A newer directory that is still building its audience | Clinics that want patients from other states and countries |
Free channels come first, and if you are weighing an agency, read how to choose an abortion clinic marketing agency. Abortion.io is the paid layer on top of them for patients who are not in your city yet. For a steady flow of patient requests, see abortion clinic lead generation. For the organic side, our page on abortion clinic SEO covers Google Maps, the "Provides abortions" label and service pages, and the abortion clinic advertising cost guide shows how to compare channels by cost per inquiry.
Your profile appears on your state or country page, in the clinic directory and in the legal options checker results for people who can legally travel to you at their stage.
Field labels show in English, Spanish, Portuguese, French, German, Italian, Polish and Dutch. Spanish-speaking patients in Texas and Polish patients looking at clinics abroad read your methods, week limits and prices in their own language.
We verify your license or registration with the official registry of your jurisdiction and show the source and date. That sets you apart from listings that do not provide care.
Inquiries go to the team members you choose. Your monthly report shows views, clicks and inquiries, so you can compare cost per inquiry with your ad accounts.
Clinics in states such as Illinois, New Mexico, Kansas and Colorado see many patients from neighboring states. The Featured plan adds the next available appointment and travel information to your profile.
Private clinics in the Netherlands, Spain and other countries that accept patients from Poland or Malta can show the languages their staff speak and the weeks they treat to.
The Network plan covers up to 10 locations with one account, inquiry export as CSV and webhooks to your own system. Enterprise covers unlimited locations.
Telehealth services are shown only to visitors in the jurisdictions where they are licensed and where telehealth abortion care is legal, so you never pay for visitors you cannot serve. Our page on telehealth abortion provider marketing covers the channels and rules for online services.
$24 per month $49 per month
$49 per month $24 per month, $288 billed yearly
$74 per month $149 per month
$149 per month $74 per month, $888 billed yearly
$249 per month $499 per month
$499 per month $249 per month, $2,988 billed yearly
$749 per month $1,499 per month
$1,499 per month $749 per month, $8,988 billed yearly
Every plan is compared feature by feature on the pricing for clinics page, and the list your abortion clinic page explains verification and inquiries in detail.
Enter your work email and your role, then confirm with the 6-digit code we send you.
Give us your license or registration details. We check them against the official registry.
Add methods, week limits, prices, languages, hours and your appointment link. The profile goes live in all eight languages.
After the first month, put the inquiries from your report next to the cost per lead in your ad accounts and decide where the next dollar goes.
Yes, but only after Google's abortion certification. In the United States, the United Kingdom and Ireland, uncertified advertisers cannot run ads on queries about getting an abortion. Certified providers that perform abortions or dispense abortion pills get a "Provides abortions" label shown with their search ads.
Yes, within Meta's health and wellness rules. Ads for abortion services must target people 18 and older, and advertisers may need authorization to discuss legality, access or cost. Providers have reported suspensions under drug policies, so many clinics keep Meta for awareness rather than bookings.
Most clinics combine a complete Google Business Profile, accurate listings in AbortionFinder and INeedAnA, certified search ads and a verified profile on directories that reach out-of-state and international patients. The patients who travel are often the largest growth opportunity, because they search by law and distance before they search by city.
Free listings cost staff time only. Search ads are pay per click and depend on your market. Abortion.io plans cost $49 to $1,499 a month, or $24 to $749 a month billed yearly. In most markets one additional patient a month covers the Featured plan.
Yes. Reporting by NPR in 2023 described marketing firms advising pregnancy centers to buy keywords tied to abortion terms. Google labels their ads "Does not provide abortions." A verified profile with your license source and date helps patients see the difference.
No. Abortion.io is a directory and reference portal. We do not run your ad accounts. Your clinic gets a verified profile, placement on the pages patients use to check the law and inquiries sent to your team, at a fixed monthly price.
If you are in danger or need urgent medical care, call your local emergency number.
Every number is checked at its official source. A number we cannot verify is not shown.
For clinics, clinic networks, telehealth services and support organizations. People looking for care never need an account.
Enter the 6-digit code we sent to your work email. If you do not see it within a few minutes, check your spam or promotions folder.
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